3. Develop Trust - You want your own audience to trust you as a company and a man. This is the reason why it is very important to be true. As an entrepreneur, your audience must find a way to understand you as a company and a man. Keep building your personal brand, and participate with your target-audience. Tell them that you're a man they can trust.
4. Tier 2 content (content that is keyword rich and relevant to your niche. Doesn’t have to be all that readable, it just has to be indexable by a search engine.)– Here put same options as with the Tier 1 content situation with the only difference that you set the 1st input to “Regular.” It is important that lower tiers have a lower quality of content compared to upper tiers.